Boosting HPV vaccination in Lithuania through SMS outreach

Declining HPV vaccination rates among 11- and 12-year-olds in Lithuania highlighted the need for a targeted solution. To address this challenge and to achieve an annual 4% increase in vaccination uptake, health authorities launched a pilot initiative that used SMS reminders and digital information packages to reach parents and guardians. The pilot aimed to address issues like lack of awareness and misinformation about HPV vaccination, ensuring families had timely, accurate information about HPV vaccination schedules.