Fighting the resurgence of measles with reminder messages

In 2024, the resurgence of measles’ cases peaked in Europe with 127,000 cases, undermining herd immunity and putting both children and adults at risk. In Catalonia, a pilot aimed to increase the mumps, measles and rubella (MMR) vaccination coverage of children to reach the 95% target set by the WHO (World Health Organization). The initiative responded to barriers such as the lack of large-scale outreach method, or insufficient knowledge on MMR vaccination importance and vaccination schedule among the general population.